Justin Bieber has made waves in the music industry once again by releasing his highly anticipated seventh studio album, titled “Swag,” on July 11, 2025. This surprise drop has fans buzzing, as it showcases a more personal side of the Grammy-winning artist.
The title track, “Swag,” features lyrics that highlight intimacy and connection, with Bieber singing, “Wait on me, your body, know me, know me, no, sometime / Your body know me, know me, no touch with mine.” According to sources, this album is somewhat of a departure from his previous works, described as a personal project that resembles a mixtape. While “Swag” is now available, Bieber’s label is reportedly planning a more traditional pop album for release in early 2026.
Just a day before the album’s launch, Bieber teased the project on his Instagram Story, sharing photos with his wife, Hailey Bieber, and their 10-month-old son, Jack. The images showcased a relaxed Bieber, shirtless and dressed in a white tank top and baggy jeans, enjoying quality family time. These snapshots serve as part of the album’s artwork, further emphasizing the personal touch of this release.
To build excitement, Bieber utilized billboards in major cities, including Los Angeles, New York City, and even Iceland, where he recorded some of the album’s tracks. These billboards featured the album title “Swag” alongside striking black-and-white visuals, unveiling a 20-song track list that includes titles like “Go Baby,” “Dadz Love,” and “Forgiveness.”
In an exciting collaboration twist, the album features contributions from well-known rappers Gunna, Sexyy Red, and Cash Cobain, adding diverse flavors to Bieber’s sound. This marks his first studio album since “Justice,” released in March 2021, which produced chart-topping hits such as “Peaches,” “Holy,” “Ghost,” and “Anyone.”
Despite the excitement surrounding the album, Bieber has faced scrutiny regarding his mental health and behavior on social media in recent months. In a series of candid Instagram posts in June, he addressed fans’ concerns directly, stating, “Quit asking me if I’m OK. Quit asking me how I’m doing. I don’t do that to you. Because I know how life is for all of us. It’s hard.” He emphasized the importance of not projecting insecurities onto others and urged fans to be supportive rather than oppressive.
Bieber’s journey to stardom has been anything but straightforward. Since being discovered by talent manager Scooter Braun on YouTube in the late 2000s, he has transitioned from a teenage heartthrob to a global music icon. His debut EP, “My World,” was released in 2009, followed by his first full-length album, “My World 2.0,” in 2010. His charm and catchy love songs quickly garnered him a massive fan base.
However, the pressures of fame have taken a toll on Bieber. He has openly acknowledged his struggles, admitting, “I know I’m broken,” and expressing a desire for healing. A source close to the artist revealed that Bieber has felt lost recently, navigating the challenges of fatherhood and the evolution of his music career after parting ways with Braun in 2023. “Navigating fatherhood, trying to put out music, and past traumas surfacing has been a lot for him,” the insider shared.
Despite the challenges, Bieber remains committed to his craft and personal growth. His representative has expressed confidence in his ability to forge his own path, stating, “As Justin forges his own way forward, these unnecessary stories and inaccurate assumptions will continue. But, they won’t deter him from staying committed to following the right path.”
As fans dive into “Swag,” they can expect a blend of personal reflections, catchy beats, and collaborations that showcase Bieber’s versatility as an artist. The album is a testament to his growth and resilience, inviting listeners to connect with him on a deeper level.
With “Swag,” Justin Bieber continues to prove that he is not just a pop star but an artist willing to share his journey, vulnerabilities, and triumphs with the world. As he embraces this new chapter in his life, fans eagerly await what he has in store next, both musically and personally.