Meghan Markle is embracing a new chapter with her lifestyle brand, As Ever, and she couldn’t look happier. In a charming Instagram post shared on June 20, 2025, the Duchess of Sussex announced the launch of her summer product line while showcasing her carefree spirit in a delightful photo. Dressed in a breezy white sundress, Meghan was captured swinging on a wooden swing, exuding joy and excitement as she prepares to unveil her latest offerings.
The post read, “No more sleeps,” signaling the eagerly awaited release of her summer collection, which includes an array of new products that fans have been anticipating. The announcement comes after the successful debut of As Ever, which saw its initial offerings sell out in less than an hour.
In her newsletter, Meghan expressed her gratitude to fans for their overwhelming support, stating, “First off, a sincere thank you for making the debut of As Ever absolutely extraordinary. We had a feeling there would be excitement, but to see everything sell out in less than an hour was an amazing surprise.” She added that the summer collection would feature beloved items, including the brand’s signature raspberry preserves, alongside new delights such as herbal tea, cookie mixes, and flower sprinkles. The latter was inspired by her fondness for edible flower sprinkles, which she shared in her Netflix docuseries, “With Love,” released in March.
Originally, Meghan had planned to launch her brand in 2024 under the name American Riviera Orchard. However, she decided to rebrand to As Ever earlier this year to better reflect the diverse range of products she aims to offer. “I had secured As Ever as a name in 2022, and as everything started to evolve last year, it just made sense,” she explained in an episode of her podcast, “Confessions of a Female Founder.” Meghan emphasized the importance of focusing on a name that resonated with her vision while allowing for growth and expansion.
The transition to As Ever symbolizes not just a name change but a broader vision for Meghan’s lifestyle brand. Since stepping back from royal duties in 2020 and relocating to California with her husband, Prince Harry, and their children, Archie and Lilibet, Meghan has been dedicated to building her brand and exploring her entrepreneurial spirit.
As Ever aims to create a lifestyle that embodies authenticity and connection, with products that reflect Meghan’s personal values and experiences. The upcoming summer collection is a testament to her commitment to quality and creativity, ensuring that each item resonates with her audience.
Fans of Meghan Markle can look forward to the official launch of the summer collection later today. With her infectious enthusiasm and dedication to her brand, it’s clear that Meghan is poised to make a significant impact in the lifestyle industry. As Ever is not just a brand; it’s a reflection of Meghan’s journey, her passions, and her vision for a more connected and fulfilling lifestyle.
In conclusion, Meghan Markle’s latest venture with As Ever is an exciting development for fans and followers alike. As she continues to innovate and inspire, her journey serves as a reminder of the power of resilience and creativity in the pursuit of one’s dreams. Keep an eye out for the summer collection launch, as it promises to bring a touch of joy and inspiration to your lifestyle.